Johan Zetterquist is an industrial designer by training, an ecologist by heart and a creative engine by all means. He can’t be captured at a specific scale as he zooms in and out of dimensions; from theoretical poetic meta constructions to the behaviour of itty bitty molecules. He has a dedicated interest in ecological issues, on both a political and a systematic level. Trained as a designer, he maintains good thorough knowledge on technical realities, material aspects and mechanical solutions. To compliment this, he has an understanding for cultural realities, economical possibilities and philosophical analogies. Working mostly with education and concept development , the attitude of the Designer is central and perhaps the best title to describe him on all levels is Creative. A major drive is curiosity, and another is shear optimism and conviction that we do have the ability to create an ecologically-centered society.