The Institute for Experiments with Business

Abstract

This is a business plan for The Institute for Experiments with Business (IBEX). It considers what an experimental business might do, and what it means to 'plan' in conditions of uncertainty. Like any business plan, it performs a kind of summoning – bringing something new into existence by describing it. In contrast to the corporate secrecy of start-up culture, this business plan is written as an open access document, for others to use, share and modify.